Bilingual Marketing Campaigns Manager (Mandarin, English)

<p>Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market.&nbsp;We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning&nbsp;POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with&nbsp;companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.</p>

<p>We are looking for a Marketing Campaigns Manager to plan and run Chowbus's paid social, LinkedIn, account-based marketing (ABM), and email marketing programs. You'll build campaigns that generate qualified leads and move restaurant owners toward booking a Chowbus demo, working closely with Sales to target the accounts and regions that matter most.</p>

<p>This is a<strong>&nbsp;</strong>remote role.</p>

<h2><strong>What You'll Focus On</strong></h2>

<p><strong>Paid Social (Meta / Facebook)</strong></p>

<ul>

<li>Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators.</li>

<li>Test creative, audiences, and offers to improve cost per lead and demo conversion.</li>

<li>Manage budget pacing and bidding strategy across campaigns.</li>

</ul>

<p><strong>LinkedIn &amp; B2B Advertising</strong></p>

<ul>

<li>Run LinkedIn campaigns (Sponsored Content, Message Ads, Lead Gen Forms) for demand generation and brand awareness.</li>

<li>Partner with Sales to align LinkedIn targeting with target account lists and our ideal customer profile.</li>

</ul>

<p><strong>Account-Based Marketing (ABM)</strong></p>

<ul>

<li>Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts.</li>

<li>Partner with Sales leadership to identify target accounts and build coordinated outreach (ads, email, direct mail or gifting) across channels.</li>

<li>Track account engagement and pipeline influence from ABM programs and report results to marketing leadership.</li>

</ul>

<p><strong>Email Marketing</strong></p>

<ul>

<li>Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns that move leads toward booking a demo.</li>

<li>Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud.</li>

<li>Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and funnel stage.</li>

</ul>

<p><strong>Cross-Channel Campaign Management</strong></p>

<ul>

<li>Track, measure, and report on the performance of all campaigns, optimizing for pipeline and ROI.</li>

<li>Partner with the Digital Marketing Manager and Product Marketing Manager to keep messaging and offers consistent across channels.</li>

<li>Manage the campaigns calendar and budget across paid social, LinkedIn, ABM, and email.</li>

</ul>

<h2><strong>What You Bring</strong></h2>

<ul>

<li>6+ years of experience running B2B marketing campaigns across paid social, LinkedIn, ABM, and/or email&nbsp;marketing.</li>

<li>Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.</li>

<li>Experience with ABM platforms such as Demandbase, 6sense, or RollWorks.</li>

<li>Experience with email/marketing automation platforms such as Salesforce or HubSpot.</li>

<li>Strong analytical skills. Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy.</li>

<li>Excellent written and verbal communication skills in English.</li>

<li>Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.</li>

</ul>

<p><strong>Preferred Qualifications</strong></p>

<ul>

<li>Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.</li>

<li>Experience with A/B testing and conversion rate optimization.</li>

<li>Experience with a CDP or intent-data tool (for example, Clay or Bombora).</li>

<li>Experience planning field events, sponsorships, or in-person activations that support ABM programs.</li>

<li>Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant&nbsp;partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.</li>

</ul>

<h2><strong>What We Offer</strong></h2>

<ul>

<li>Competitive compensation package</li>

<li>Medical, dental, and vision insurance</li>

<li>401(k)</li>

<li>100% employer-paid Short-Term Disability (STD)</li>

<li>100% employer-paid Life Insurance</li>

<li>100% employer-paid AD&amp;D Insurance</li>

<li>Company holidays</li>

<li>Birthday off</li>

<li>Paid Parental Leave</li>

<li>Flexible Paid Time Off (PTO)</li>

<li>Employee Assistance Program (EAP)</li>

</ul>

<p><strong>The salary for this role is $85,000–$135,000, depending on experience. This role may also be&nbsp;eligible for a performance bonus.</strong></p>