BI Data Analyst

<p>PLAYERSBEST &nbsp;is an online lead generation company that creates quality leads in highly competitive verticals, such as iGaming, Financials, Health and Communications. We focus on building high-end websites with quality content that let customers make an informed decision about the product they’re about to buy or sign-up to. We pride ourselves on adopting a customer-focused approach to quality and usability.<br></p>

<p><br></p>

<p>About the role</p>

<p>We are looking for an experienced Data Analyst who is motivated to take on an amazing new adventure: developing and maintaining data analysis structures and derive actionable recommendations to boost company revenue.</p>

<p><br></p>

<p>What you'll do</p>

<ul>

<li>Monitor, analyze, and report on the performance of our different acquisition channels.</li>

<li>Develop and maintain dashboards to track key metrics such as traffic sources, conversion rates, lifetime values.</li>

<li>Design and implement data strategies to optimize our marketing efforts.</li>

<li>Translate complex datasets into actionable insights to guide marketing decisions and growth initiatives.</li>

<li>Analyze user journeys to assess the potentials for optimization for our acquisition channels&nbsp;</li>

<li>Design and analyze A/B tests for landing pages, offers, and affiliate traffic strategies.</li>

<li>Develop predictive models to forecast traffic, conversion, and revenue outcomes across affiliate segments.</li>

<li>Ensure the accuracy, integrity, and consistency of affiliate marketing data by working closely with engineering and product teams.</li>

<li>Define and enforce data collection standards and best practices.</li>

<li>Communicate findings and recommendations clearly to non-technical stakeholders.</li>

<li>Work with tools such as SQL, Python/R, Google Analytics, Looker/Tableau</li>

<li>Identify reporting issues through anomaly detection and behavioral analysis.<br></li>

<li>Share best practices and help foster a data-driven culture.<br></li>

</ul>

<p><br></p>

<p>What we're looking for</p>

<ul>

<li>5+ years of experience in data analytics, ideally with&nbsp;2+ years specifically in performance or affiliate marketing analytics.</li>

<li>Proficiency in SQL: Strong ability to query large datasets across multiple tables and optimize complex joins.</li>

<li>Experience with Analytical Tools: Hands-on experience with data visualization and BI platforms (e.g., Looker, Tableau, Power BI).</li>

<li>Statistical Programming: Working knowledge of Python or R for advanced analytics, data wrangling, and automation.</li>

<li>A/B Testing &amp; Experimentation: Experience designing, executing, and analyzing split tests with an understanding of statistical significance.</li>

<li>Data Modeling &amp; Forecasting: Ability to create predictive models and perform regression, cohort, and lifetime value analysis.</li>

<li>Deep knowledge of affiliate channels, performance marketing KPIs, attribution models, and conversion funnels is a plus<br></li>

<li>Proven track record of turning data into actionable insights that drive business decisions and ROI improvements.</li>

<li>Experience working in fast-paced digital or e-commerce environments.</li>

<li>Strong Communication Skills: Ability to present complex data in a clear, concise, and actionable manner to non-technical stakeholders.</li>

<li>Business Acumen: Capable of understanding marketing strategy and aligning data initiatives with business goals.</li>

<li>Problem-Solving Mindset: Analytical thinker with a proactive approach to identifying and solving problems.</li>

</ul>

<p><br></p>

<p>What we offer</p>

<ul>

<li>Real Impact: Your insights will directly shape marketing strategy and revenue decisions — this is a role where data drives the business, not just the reports</li>

<li>Interesting &amp; Diverse Data: Work across multiple competitive verticals and acquisition channels, with complex, real-world datasets that will challenge and grow your analytical skill set</li>

<li>Collaborative Environment: Work closely with engineering, product, and marketing teams in a dynamic, data-driven culture that values your expertise</li>

<li>Competitive Compensation: A competitive salary, performance-based incentives, and private healthcare benefits</li>

<li>Flexible &amp; Remote-Friendly: Work remotely, on-site, or hybrid — with the flexibility to suit your lifestyle</li>

</ul>