Brand Strategist – Social Media & Marketing (Mental Health)

<p>Job Summary</p>

<p><em>Brand Strategist – Social Media &amp; Marketing (Mental Health)</em></p>

<p><em><br></em></p>

<p><em>Las Vegas, NV (In-Office)</em><br><em>$22.00 – $25.00 per hour</em><br><em>Part-Time (15–30 hours/week) | Growth to Full-Time</em></p>

<p><em><br></em></p>

<p><em>About Us</em></p>

<p>At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services.</p>

<p><em><br></em></p>

<p><em>Job Summary</em></p>

<p>We are seeking a highly organized and creative Brand Strategist / Social Media &amp; Marketing Specialist to elevate our digital presence, branding, and community engagement.</p>

<p>This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.</p>

<p><em><br></em></p>

<p><em>Key Responsibilities</em></p>

<p><em>Digital Marketing &amp; Social Media</em></p>

<ul>

<li>Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube</li>

<li>Create and post engaging content (reels, videos, graphics, campaigns)</li>

<li>Highlight providers, staff, and services through storytelling and media</li>

<li>Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)</li>

<li>Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)</li>

</ul>

<p><em><br></em></p>

<p><em>Branding &amp; Content Creation</em></p>

<ul>

<li>Design flyers, brochures, marketing packets (print &amp; digital)</li>

<li>Maintain consistent branding across all platforms</li>

<li>Capture photo/video content of staff, events, and office culture</li>

<li>Produce provider spotlight content and interviews (e.g., YouTube features)</li>

</ul>

<p><em><br></em></p>

<p><em>Website &amp; Analytics</em></p>

<ul>

<li>Maintain and update website content for SEO and relevance</li>

<li>Analyze Google Business profile, SEO, and web traffic data</li>

<li>Optimize visibility for targeted populations identified by leadership</li>

</ul>

<p><em><br></em></p>

<p><em>Internal Engagement</em></p>

<ul>

<li>Promote company culture through:</li>

<li>Employee highlights</li>

<li>Announcements (milestones, achievements, licensure, etc.)</li>

<li>Strengthen engagement for both in-office and remote staff</li>

</ul>

<p><em><br></em></p>

<p><em>Outreach &amp; Growth</em></p>

<ul>

<li>Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)</li>

<li>Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)</li>

<li>Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)</li>

<li>Help promote newly <em>BHCEN credentialed</em> initiatives (Behavioral Health Certification for Excellence in Nevada)</li>

</ul>

<p><em><br></em></p>

<p><em>Additional Projects</em></p>

<ul>

<li>Maintain marketing materials and doctor/clinician business cards</li>

<li>Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)</li>

<li>Support data tracking for insurance panels and program growth</li>

</ul>

<p><em><br></em></p>

<p><em>Qualifications</em></p>

<ul>

<li>Proven experience in:</li>

<li>Social media marketing &amp; content creation</li>

<li>Brand strategy and digital marketing</li>

<li>Strong skills in:</li>

<li>Canva, Adobe, AI tools (e.g., ChatGPT)</li>

<li>Google Analytics &amp; SEO</li>

<li>Experience with:</li>

<li>Photography &amp; videography (highly preferred)</li>

<li>Excellent:</li>

<li>Organizational skills</li>

<li>Writing and storytelling ability</li>

<li>Ability to:</li>

<li>Work independently</li>

<li>Manage multiple projects</li>

<li>Experience in mental health, healthcare, or wellness industry preferred</li>

</ul>

<p><em><br></em></p>

<p><em>Preferred Qualifications</em></p>

<ul>

<li>Bilingual (English/Spanish) a plus</li>

<li>Experience with:</li>

<li>Healthcare marketing</li>

<li>Doctor/Clinician branding</li>

<li>Community outreach campaigns</li>

</ul>

<p><em><br></em></p>

<p><em>Schedule</em></p>

<ul>

<li>Part-Time (15–30 hours/week)</li>

<li>Flexible scheduling (evenings possible)</li>

<li>In-office role</li>

</ul>

<p><em><br></em></p>

<p><em>Compensation &amp; Benefits</em></p>

<ul>

<li>$22.00 – $25.00 per hour</li>

<li>Flexible schedule</li>

<li>Opportunity for full-time growth and advancement</li>

</ul>

<p><em><br></em></p>

<p><em>Why Join Us?</em></p>

<ul>

<li>Creative, mission-driven environment</li>

<li>Opportunity to shape a growing mental health brand</li>

<li>Work directly with leadership on high-impact initiatives</li>

<li>Be part of a team changing lives through mental health care</li>

</ul>

<p><em><br></em></p>

<p><em>How to Apply</em></p>

<p>Apply with your resume and include:</p>

<ul>

<li>Examples of social media accounts or content you’ve managed</li>

<li>Portfolio (graphics, videos, campaigns)</li>

<li>Brief description of your marketing experience</li>

</ul>