Automation and ABM Manager

<p>The Automation and&nbsp;ABM manager will contribute to GDC by owning the strategy and implementation of effective Account-Based Marketing programs. The goal of the program is to meet the business objectives of GDC, with emphasis on driving pipeline generation from a top target account list and specific current customers. This role will also be responsible for, and assist with, various industry events globally.&nbsp;</p><p>The role will also be responsible for&nbsp;all email and marketing automation.&nbsp;In the automation portion of this role, you will create and manage all email workflows to database leads and customers. You'll build and maintain reporting to understand the impact of&nbsp;Hubspot&nbsp;workflows on the sales process. You will also&nbsp;monitor email performance, deliverability rates, and overall effectiveness and make adjustments as needed.&nbsp;You will build and refine email and ABM campaigns for all of GDC's target segments.&nbsp;&nbsp;</p><p>This role will report directly to the Vice President, Marketing. This is a full-time position.&nbsp;Compensation is based on experience and includes stock options and benefits.&nbsp;&nbsp;</p><p>Your day-to-day&nbsp;</p><ul><li><p>Execution of Account Based Marketing strategy&nbsp;</p></li><li><p>Ownership and management of Account Based Marketing platform&nbsp;</p></li><li><p>Creation of email marketing workflows, automation and continued daily optimization&nbsp;via&nbsp;Hubspot&nbsp;</p></li><li><p>Develop, and assist in the creation of, supporting campaign content&nbsp;</p></li><li><p>Execute nurture programs aligned with sales stages&nbsp;&nbsp;</p></li><li><p>Build, enrich, and maintain our target account database&nbsp;</p></li><li><p>Develop and manage an account-based marketing plan&nbsp;</p></li><li><p>Self-starter&nbsp;mindset&nbsp;</p></li><li><p>Partner with members of the marketing team on a variety of campaigns&nbsp;</p></li><li><p>Tracking of all ABM metrics to show business impact and results of all campaigns and tactics including building dashboards and reports&nbsp;</p></li><li><p>Ability to manage project timelines and resources&nbsp;</p></li><li><p>Manage and assist with all events globally&nbsp;</p></li><li><p>Work closely with other members of the GDC marketing team to ensure alignment&nbsp;</p></li><li><p>Assist Sales Executives in account engagement&nbsp;</p></li><li><p>Own lead data base tool integration and management&nbsp;</p></li></ul>

<ul><li><p>3 to 5 years of experience in marketing to the enterprise, specifically ABM and/or automation&nbsp;</p></li><li><p>Experience with customer journey mapping and marketing segmentation&nbsp;</p></li><li><p>Desire to be part of a growing, high energy, dynamic company&nbsp;</p></li><li><p>Multi-channel B2B marketing experience&nbsp;&nbsp;</p></li><li><p>Comfortable working in a hybrid remote/in-person environment&nbsp;</p></li><li><p>Experience building and delivering of ABM campaigns&nbsp;</p></li><li><p>Experience building and&nbsp;managing&nbsp;email automation&nbsp;workflows&nbsp;</p></li><li><p>Bachelor's degree or equivalent practical experience&nbsp;</p></li><li><p>Attention to detail&nbsp;</p></li><li><p>Proficient in CRM (Hubspot/Marketo, etc.) and ABM tools (Demandbase,&nbsp;Triblio, Terminus, etc.)&nbsp;</p></li><li><p>Knowledge of online advertising (SEO, PPC, Display, etc.)&nbsp;</p></li><li><p>Experience in WordPress&nbsp;</p></li><li><p>Written and verbal English proficiency&nbsp;</p></li></ul><p>&nbsp;</p>