CRM & Marketing Specialist (iGaming)

<p>PLAYERSBEST is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make informed decisions while driving relevant traffic through both organic and paid search channels. Our focus is on creating exceptional digital experiences, performance-driven strategies, and scalable online brands that deliver measurable results.<br></p>

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<p>About the role</p>

<p>We are seeking a driven and innovative&nbsp;CRM &amp; Marketing Specialist&nbsp;to join our dynamic team. In this fast-paced role, you will be responsible for developing and executing comprehensive CRM strategies that cover the entire customer journey, from lead generation and acquisition to retention, engagement, and maximizing lifetime value across multiple channels.</p>

<p>You will work with multiple brands across diverse markets, constantly learning and adapting to new challenges while collaborating with cross-functional teams to develop innovative solutions and drive success throughout the customer lifecycle.</p>

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<p>What you'll do</p>

<ul>

<li>Develop and implement CRM strategies and automations to drive lead generation, conversions, and lifetime value.</li>

<li>Plan, execute, and optimize targeted marketing campaigns including email, SMS, and push notifications.</li>

<li>Improve conversions through A/B testing and marketing-focused copywriting.</li>

<li>Analyze CRM data to extract actionable insights and monitor campaign performance for continuous improvement.</li>

<li>Collaborate with internal teams such as affiliate operations, product, and development.</li>

<li>Maintain and update existing CRM flows, performing routine quality assurance tasks.</li>

</ul>

<p><br></p>

<p>What we're looking for</p>

<ul>

<li>2+ years of experience in CRM and marketing automation within the iGaming industry.</li>

<li>Proven track record of developing and implementing successful CRM strategies that drive measurable results.</li>

<li>Experience with A/B testing and player segmentation techniques.</li>

<li>Strong analytical and problem-solving skills with a data-driven approach.</li>

<li>Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.</li>

<li>Creative thinking and copywriting skills for campaign design and execution.</li>

<li>Ability to work independently in a remote environment, managing multiple projects and priorities.</li>

<li>Fluency in written and verbal English.</li>

<li>Proficiency in CRM tools; experience with Customer.io is a plus.</li>

<li>Knowledge of HTML and CSS is a plus.</li>

</ul>

<p><br><br></p>

<p>What we offer</p>

<p>Flexibility: Remote working environment, or the opportunity to join us at our office in Malta.<br>Career Advancement: Work alongside driven colleagues in a business on a strong upward trajectory that rewards entrepreneurial thinking and ambition.<br>Competitive Compensation: Competitive compensation packages with opportunities for performance-based incentives.</p>