Associate Consultant, Sponsorship & Analytics

<p>Do you have a passion for marketing analytics?&nbsp;</p>

<p>Do you love uncovering trends and translating data into insights?&nbsp;<br>Are you excited by the idea of working in a small, dynamic, high-impact team?&nbsp;</p>

<p><br><br></p>

<p>If so, Lumency&nbsp;may be the place for you.&nbsp;</p>

<p><br><br></p>

<p>About&nbsp;Lumency&nbsp;</p>

<p>Lumency&nbsp;is a&nbsp;brand-side sponsorship marketing agency working with leading brands across Canada and internationally. Founded in 1996, we believe in&nbsp;better:&nbsp;better partnerships, better insights, and better outcomes.&nbsp;</p>

<p>Our culture is built on four core values:&nbsp;credibility, ownership, transparency, and continuous improvement (kaizen).&nbsp;We invest deeply in our people and are committed to their professional growth.&nbsp;</p>

<p><br><br></p>

<p>The Role&nbsp;</p>

<p>The&nbsp;Associate Consultant, Sponsorship &amp; Analytics&nbsp;plays a key role in supporting client strategy through sponsorship research, valuation, and relationship management. You will use&nbsp;Lumency’s&nbsp;proprietary valuation tools&nbsp;and best-in-class data stack&nbsp;to analyze sponsorship properties,&nbsp;identify&nbsp;trends, and help guide our clients’ investment decisions while also supporting account leaders in managing sponsorship portfolios.&nbsp;</p>

<p>This is a hands-on learning role within&nbsp;Lumency’s&nbsp;analytics ecosystem, working across proprietary tools, structured datasets, and analyst workflows.&nbsp;</p>

<p>This role is ideal for someone who loves data, enjoys learning about sports, entertainment,&nbsp;culture,&nbsp;and brand partnerships, and thrives in a collaborative agency environment.&nbsp;</p>

<p>&nbsp;</p>

<p>Key Responsibilities&nbsp;</p>

<p>Analytics &amp; Insights&nbsp;</p>

<ul>

<li>Conduct sponsorship valuations using&nbsp;Lumency’s&nbsp;proprietary valuation tool&nbsp;</li>

</ul>

<ul>

<li>Support&nbsp;the consolidation, validation, and maintenance of integrated sponsorship data across&nbsp;global markets, supporting up-to-date brand, category, and property&nbsp;insights.&nbsp;Stay&nbsp;informed on industry trends, properties, and best practices&nbsp;</li>

</ul>

<ul>

<li>Analyze valuation data and&nbsp;identify&nbsp;trends to support client recommendations&nbsp;</li>

</ul>

<ul>

<li>Compile insights and contribute to performance and relationship metrics for clients&nbsp;</li>

</ul>

<p><br><br></p>

<p>Marketing &amp;&nbsp;Brand&nbsp;Activation&nbsp;</p>

<ul>

<li>Experience and/or&nbsp;knowledge of how&nbsp;brands&nbsp;execute across&nbsp;channels&nbsp;to&nbsp;maximize&nbsp;the impact with their&nbsp;target&nbsp;audience&nbsp;</li>

</ul>

<ul>

<li>Interest in developing&nbsp;ideas that&nbsp;showcase&nbsp;how a&nbsp;brand&nbsp;can&nbsp;bring their&nbsp;sponsorship&nbsp;assets to&nbsp;life&nbsp;within the&nbsp;framework of a&nbsp;partnership&nbsp;&nbsp;</li>

</ul>

<ul>

<li>Client &amp; Relationship Support&nbsp;</li>

</ul>

<ul>

<li>Support contract negotiation and contract management for sponsorship investments&nbsp;</li>

</ul>

<ul>

<li>Assist&nbsp;with the management of select sponsorship relationships&nbsp;</li>

</ul>

<ul>

<li>Develop and&nbsp;maintain&nbsp;project work-back schedules&nbsp;</li>

</ul>

<ul>

<li>Ensure project delivery aligns with statements of work&nbsp;</li>

</ul>

<ul>

<li>Support the evaluation of&nbsp;new sponsorship opportunities and create points of view (POVs) aligned to client objectives&nbsp;</li>

</ul>

<ul>

<li>Prepare reports and presentations outlining performance, insights, and optimization recommendations&nbsp;</li>

</ul>

<ul>

<li>Track budgets, reconcile hours, and confirm scope with clients&nbsp;</li>

</ul>

<ul>

<li>Build strong knowledge of each client’s business and category&nbsp;</li>

</ul>

<ul>

<li>Support organic account growth by&nbsp;identifying&nbsp;new opportunities and&nbsp;anticipating&nbsp;client needs&nbsp;</li>

</ul>

<p><br></p>

<p>Financial Accountability&nbsp;</p>

<ul>

<li>Manage personal productivity to ensure project budgets, billing, and revenue&nbsp;remain on track&nbsp;</li>

</ul>

<p><br></p>

<p>Culture &amp; Brand&nbsp;</p>

<ul>

<li>Contribute to a positive, high-performance agency culture&nbsp;</li>

</ul>

<ul>

<li>Actively demonstrate&nbsp;Lumency&nbsp;values&nbsp;</li>

</ul>

<ul>

<li>Act as a&nbsp;Lumency&nbsp;brand ambassador internally and externally&nbsp;</li>

</ul>

<p>&nbsp;</p>

<p>Qualifications&nbsp;</p>

<p>Education&nbsp;</p>

<ul>

<li>Post-secondary education in business, marketing, or communications (requirement)&nbsp;</li>

</ul>

<p>Experience&nbsp;</p>

<ul>

<li>1-2 years of experience in marketing, analytics, or a business-related role&nbsp;</li>

</ul>

<ul>

<li>Sponsorship experience with a brand, property, or agency is a strong asset&nbsp;</li>

</ul>

<p>Skills&nbsp;</p>

<ul>

<li>Strong analytical and attention-to-detail skills&nbsp;</li>

</ul>

<ul>

<li>Excellent verbal and written communication&nbsp;</li>

</ul>

<ul>

<li>Ability to prepare professional reports and presentations&nbsp;</li>

</ul>

<ul>

<li>Comfortable working with AI-enabled tools as part of day-to-day analysis and insight development.&nbsp;</li>

</ul>

<ul>

<li>Proficiency&nbsp;with Excel or analytical tools (certification/coursework an asset)&nbsp;</li>

</ul>

<ul>

<li>Understanding of how sponsorship works across channels, and how different touchpoints contribute to overall impact.&nbsp;</li>

</ul>

<ul>

<li>Digital marketing experience (an asset)&nbsp;</li>

</ul>

<ul>

<li>French language skills (an asset)&nbsp;</li>

</ul>

<ul>

<li>Comfortable working with both simple and complex formulas&nbsp;</li>

</ul>

<p>&nbsp;</p>

<p>Why&nbsp;Lumency&nbsp;</p>

<p>Lumency&nbsp;offers competitive compensation and a rich total-rewards package including:&nbsp;</p>

<ul>

<li>Hybrid work culture&nbsp;</li>

</ul>

<ul>

<li>Benefits and wellness allowance&nbsp;</li>

</ul>

<ul>

<li>Learning &amp; development support&nbsp;</li>

</ul>

<ul>

<li>Monthly career coaching&nbsp;</li>

</ul>

<p>We are deeply committed to building a workplace that is inclusive,&nbsp;equitable, and safe. A diversity of voices and experiences strengthens our work and our culture, and we welcome applicants from all backgrounds.&nbsp;</p>

<p>&nbsp;</p>

<p>How to Apply&nbsp;</p>

<p>Apply through our website:&nbsp;<a href="http://www.lumency.co/" rel="noopener noreferrer">www.lumency.co</a>&nbsp;</p>

<p><br></p>

<p>Lumency&nbsp;is an Equal Employment Opportunity employer and will provide reasonable accommodations for applicants with disabilities.&nbsp;</p>

<p><br></p>

<p>This posting is for an existing vacancy. &nbsp;</p>

<p><br></p>

<p>We thank all applicants for their interest; only those selected for an interview will be contacted.&nbsp;</p>