PR Manager - Volunteer

<p>We are looking for a digital savvy PR Manager to increase Frontline Live’s awareness in the Press. This role is ideal for a PR freelancer who is looking to add a pro-bono good cause to their clients. This is the first PR role in the charity, so you would be a cornerstone in helping to shape and define the PR strategy for Frontline Live going forward. The role would involve the following:</p><ul><li>Develop the PR strategy for Frontline Live.</li><li>Build and maintain relationships with journalists and key media outlets, particularly those in the Healthcare industry.</li><li>Monitor coverage opportunities using your own/free PR tools and software.</li><li>Monitor the Healthcare industry to come up with fresh PR stories or identify trends to piggy-back on.</li><li>Outreach PR stories digitally to gain coverage from relevant publishers or to gain linkbacks from pages already covering relevant stories to ours.</li><li>Write press releases and other material such as speaking points and statements.</li><li>Maintain and update media lists and contact databases.</li></ul>

<ul><li>Experience working in a PR role.</li><li>Excellent written English.</li><li>Access to PR tools to manage, track and monitor PR opportunities essential. Hence why this role would suit perfectly a PR freelancer with access to some of these tools already, as initially we wouldn’t have budget to finance them.</li><li>Apart from having a full understanding of media needs and relationships, have an understanding of how PR, content, social and SEO can work together.</li><li>Media contacts (publishers, journalist contacts, news outlets) or experience working with the Healthcare industry are both a huge advantage.</li><li>Be Self-motivated, proactive and reliable, using your initiative to make things happen.</li></ul>