Senior Manager, Integrated Marketing

<p><strong>#MaesaMagic</strong><strong> </strong> &nbsp;</p>

<p>The next gen beauty company,&nbsp;Maesa&nbsp;is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking&nbsp;new ideas&nbsp;and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new,&nbsp;better&nbsp;and&nbsp;different products&nbsp;with&nbsp;an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight,&nbsp;Fine'ry, Being&nbsp;Frenshe,&nbsp;MIX:BAR&nbsp;and Niches &amp; Nooks among other brands. For more information, visit&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4399212-1&amp;h=2116069757&amp;u=http%3A%2F%2Fwww.maesa.com%2F&amp;a=www.maesa.com" rel="noopener noreferrer">www.maesa.com</a>.&nbsp;</p>

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<h2>About the Role</h2>

<p>We’re looking for a strategic, culturally connected, and hands-on <strong>Senior Manager, Integrated Marketing</strong> to lead the development and execution of integrated social, influencer, and digital marketing strategies that build brand equity, deepen consumer engagement, and drive business growth.</p>

<p>This role will serve as a key strategic partner to Brand Marketing and cross-functional teams, translating brand and business objectives into compelling, insight-driven marketing programs across social, influencer, paid, earned, and owned channels. The Senior Manager will own the social and influencer strategy end-to-end, while identifying new opportunities to expand the brand’s cultural relevance and consumer reach.</p>

<p>The ideal candidate is equal parts strategic leader, creative storyteller, relationship builder, and data-driven marketer who can move seamlessly between high-level strategy and hands-on execution. This person should have a strong understanding of the beauty landscape, social culture, emerging platforms, and the evolving creator ecosystem, with a proven ability to turn insights and trends into impactful marketing programs.</p>

<p>The <strong>Senior Manager, Integrated Marketing</strong> will report to the <strong>Senior Director, Integrated Marketing</strong>.</p>

<p>This role is based in NYC, and you will be expected in office 3 days a week, at minimum.</p>

<h2>Responsibilities</h2>

<h3>Integrated Marketing Strategy &amp; Leadership</h3>

<ul>

<li>Partner with the Senior Director, Integrated Marketing and broader Brand Marketing leadership to develop and execute integrated marketing strategies aligned with brand, consumer, and business objectives.</li>

<li>Lead the development of annual and seasonal social, influencer, and digital marketing strategies, translating broader brand priorities into channel-specific plans and actionable programs.</li>

<li>Serve as a strategic thought partner to Brand, Product Marketing, PR, Creative, and other cross-functional partners to ensure integrated, cohesive storytelling across consumer touchpoints.</li>

<li>Identify emerging cultural, consumer, platform, and category trends and translate insights into opportunities that strengthen brand relevance and differentiation.</li>

<li>Help shape campaign strategy from brief through execution, ensuring social and influencer are strategically integrated into broader brand campaigns and product launches.</li>

<li>Bring a test-and-learn mindset to marketing strategy, continually identifying opportunities to innovate, optimize, and scale what works.</li>

</ul>

<h3>Social Media Strategy &amp; Execution</h3>

<ul>

<li>Own the development and execution of the brand’s social media strategy across key platforms, including Instagram, TikTok, Facebook, and emerging channels.</li>

<li>Lead the social editorial strategy and content calendar, ensuring content is strategically aligned to brand priorities while remaining culturally relevant, platform-native, and engaging.</li>

<li>Oversee the development of high-performing social content in partnership with Creative and internal/external production partners, with demonstrated expertise in video production and short-form content.</li>

<li>Establish a clear social voice and content approach that strengthens brand identity and builds meaningful community engagement.</li>

<li>Oversee paid social strategy and activation, including boosted content and paid campaigns across platforms such as TikTok and Instagram.</li>

<li>Monitor social performance, cultural conversations, platform developments, and emerging trends to proactively identify opportunities for the brand.</li>

<li>Provide strategic direction on community management and engagement, ensuring a consistent and authentic brand voice.</li>

</ul>

<h3>Influencer &amp; Creator Marketing</h3>

<ul>

<li>Develop and lead a comprehensive influencer and creator marketing strategy spanning paid, earned, and owned opportunities.</li>

<li>Build and maintain a strong network of creators, influencers, and cultural partners aligned with the brand’s values, positioning, and target consumer.</li>

<li>Lead the identification, vetting, negotiation, and management of high-impact creator partnerships and talent relationships.</li>

<li>Develop creator strategies that support brand building, product launches, cultural moments, and key business objectives.</li>

<li>Lead influencer campaigns from strategic briefing and talent selection through execution, optimization, and measurement.</li>

<li>Establish and maintain best practices for creator partnerships, including contracts, deliverables, usage rights, compensation, and performance expectations.</li>

<li>Partner with PR and Brand Marketing to maximize opportunities for influencer content across earned, owned, and paid channels.</li>

<li>Evaluate and evolve the influencer program based on performance, consumer insights, and changing industry trends.</li>

</ul>

<h3>Analytics, Measurement &amp; Business Impact</h3>

<ul>

<li>Establish KPIs and measurement frameworks across social, influencer, and digital marketing initiatives, connecting channel performance to broader brand and business objectives.</li>

<li>Analyze campaign and channel performance across metrics including reach, engagement, conversion, traffic, ROI, and EMV.</li>

<li>Translate data and consumer insights into clear recommendations that inform future strategy, content development, media investment, and creator partnerships.</li>

<li>Develop regular reporting and performance updates for senior leadership, highlighting key learnings, opportunities, and business impact.</li>

<li>Identify opportunities to improve efficiency and effectiveness across social and influencer investments.</li>

<li>Develop a culture of continuous optimization through testing, learning, and data-driven decision-making.</li>

</ul>

<h3>Cross-Functional &amp; External Leadership</h3>

<ul>

<li>Serve as a key cross-functional partner across Brand Marketing, Product Marketing, PR, Creative, Media, Sales, and other teams to ensure integrated execution of major campaigns and initiatives.</li>

<li>Lead social and influencer workstreams for key product launches, campaigns, retailer moments, and business priorities.</li>

<li>Manage and provide strategic direction to external agencies, freelancers, production partners, and other external resources as needed.</li>

<li>Effectively manage multiple priorities, timelines, budgets, and stakeholders while maintaining a high standard of execution.</li>

<li>Influence cross-functional partners and senior stakeholders through strong communication, strategic thinking, and clear recommendations.</li>

<li>Establish processes and best practices that improve the effectiveness and scalability of the social and influencer function.</li>

</ul>

<h2>Qualifications</h2>

<ul>

<li><strong>6–9+ years of experience</strong> in social media, influencer marketing, integrated marketing, digital marketing, or a related discipline, preferably within beauty, consumer, lifestyle, or CPG.</li>

<li>Proven experience developing and leading integrated social and influencer strategies that drive meaningful brand and business results.</li>

<li>Demonstrated ability to lead complex, cross-functional marketing initiatives from strategy through execution.</li>

<li>Deep understanding of social platforms, creator marketing, digital culture, and emerging consumer trends.</li>

<li>Strong network of creators and influencers and demonstrated experience building and scaling creator programs.</li>

<li>Experience managing paid social campaigns and understanding the relationship between organic, paid, earned, and owned media.</li>

<li>Strong creative instincts with demonstrated expertise in developing and evaluating platform-native, particularly short-form video, content.</li>

<li>Strong analytical capabilities and experience translating performance data into actionable business recommendations.</li>

<li>Experience managing external agencies, partners, and/or direct reports or junior team members.</li>

<li>Experience with social and influencer analytics platforms such as Dash Hudson, CreatorIQ, or similar tools.</li>

<li>Excellent communication, presentation, negotiation, and project management skills.</li>

<li>Ability to operate strategically while remaining highly hands-on and comfortable working in a fast-paced, entrepreneurial environment.</li>

<li>Passion for beauty, culture, social media, and the evolving creator ecosystem.</li>

</ul>

<p><strong>What We Offer</strong><strong> </strong> &nbsp;</p>

<p>$110,000/yr - $120,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. &nbsp;&nbsp;</p>

<p>Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.</p>

<p><strong>Our Commitment to You</strong><strong> </strong> &nbsp;</p>

<p>At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.</p>

<p><strong>Our EVP</strong></p>

<p>Maesa is the next-gen beauty company, where bold ideas become beautiful brands.&nbsp;We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability &amp; execute with excellence.&nbsp;We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation.&nbsp;Growth is personal, intentional, and limitless.</p>

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