Marketing Specialist

<p>Michigan Broadband is looking for an experienced Marketing Specialist to support our growing marketing efforts. This remote role is ideal for a creative, detail-oriented professional who enjoys hands-on work in digital marketing, content creation, campaign execution, and community outreach. You’ll play a key role in helping more homes and businesses discover the benefits of fast, dependable local internet.</p>

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<p>If you’re a creative storyteller who loves blending digital marketing with real-world community connection, we’d love to hear from you!</p>

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<p>Key Responsibilities</p>

<ul>

<li>Digital &amp; Traditional Advertising: Research, create, and place effective ads across platforms including Facebook, Google, local radio, print, and other channels.</li>

<li>Social Media Content Creation: Develop engaging posts, graphics, videos, and campaigns for our social channels (Facebook, Instagram, etc.) that highlight our services, promotions, community involvement, and customer stories.</li>

<li>Customer Data &amp; Direct Marketing: Build and maintain targeted address lists for direct mail, email, and outreach campaigns; support customer segmentation and list management.</li>

<li>Marketing Campaigns: Assist in planning, executing, and tracking multi-channel marketing campaigns (promotions, seasonal offers, fiber expansion announcements, referral programs, etc.).</li>

<li>Community Engagement: Provide occasional support for local events sponsorships (some evenings and weekends required).</li>

<li>Additional duties as assigned to support overall marketing and community relations goals.</li>

</ul>

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<p>Qualifications</p>

<ul>

<li>2+ years of experience in marketing, preferably in a telco or service-provider environment.</li>

<li>Strong skills in social media content creation and scheduling&nbsp;</li>

<li>Proficiency with graphic design tools (Adobe Creative Suite or similar).</li>

<li>Experience managing advertising platforms (Facebook Ads Manager, Google Ads) preferred.</li>

<li>Excellent written and verbal communication skills with a customer-focused mindset.</li>

<li>Highly organized with strong attention to detail and ability to manage multiple projects.</li>

<li>Comfortable working independently and as part of a small team.</li>

<li>Valid driver’s license and reliable transportation for occasional local travel and events.</li>

<li>Passion for rural communities and technology is a big plus!</li>

</ul>

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<p>Benefits</p>

<ul>

<li>Medical, dental and life insurance</li>

<li>401 (k) matching</li>

<li>Holiday pay</li>

<li>Paid time off</li>

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<li>Opportunity to make a real impact in rural Michigan communities.</li>

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