Bilingual Digital Marketing Manager(Mandarin, English)

<p>Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market.&nbsp;We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning&nbsp;POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with&nbsp;companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.</p>

<p>We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, our&nbsp;website, marketing analytics, and paid search. You'll turn data into decisions and help restaurant owners find Chowbus&nbsp;and book a demo. You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialists&nbsp;to keep our digital funnel consistent from first click to conversion.</p>

<p>This is a<strong> </strong>remote role.</p>

<h2><strong>What You'll Focus On</strong></h2>

<p><strong>SEO &amp; Organic Growth</strong></p>

<ul>

<li>Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.</li>

<li>Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.</li>

<li>Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.</li>

<li>Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.</li>

</ul>

<p><strong>Website &amp; CMS Management</strong></p>

<ul>

<li>Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.</li>

<li>Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.</li>

<li>Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.</li>

<li>Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.</li>

</ul>

<p><strong>Marketing Analytics &amp; Reporting</strong></p>

<ul>

<li>Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.</li>

<li>Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.</li>

<li>Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.</li>

<li>Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.</li>

</ul>

<p><br><strong>Paid Search (Google Ads / PPC)</strong></p>

<ul>

<li>Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests.</li>

<li>Own the paid search budget, bidding strategy, and keyword lists. Optimize continuously for cost per lead and ROAS.</li>

<li>Write and test ad copy, landing pages, and offers to improve click-through and conversion rates.</li>

<li>Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts.</li>

</ul>

<h2><strong>What You Bring</strong></h2>

<ul>

<li>6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).</li>

<li>Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.</li>

<li>Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.</li>

<li>Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).</li>

<li>Experience managing a paid search budget and reporting on ROAS and cost per lead.</li>

<li>Excellent written and verbal communication skills in English.</li>

<li>Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.</li>

</ul>

<p><strong>Preferred Qualifications</strong></p>

<ul>

<li>Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.</li>

<li>Experience at a high-growth startup or scale-up.</li>

<li>Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.</li>

<li>Basic HTML/CSS knowledge for CMS edits.</li>

<li>Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant&nbsp;partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.</li>

</ul>

<h2><strong>What We Offer</strong></h2>

<ul>

<li>Competitive compensation package</li>

<li>Medical, dental, and vision insurance</li>

<li>401(k)</li>

<li>100% employer-paid Short-Term Disability (STD)</li>

<li>100% employer-paid Life Insurance</li>

<li>100% employer-paid AD&amp;D Insurance</li>

<li>Company holidays</li>

<li>Birthday off</li>

<li>Paid Parental Leave</li>

<li>Flexible Paid Time Off (PTO)</li>

<li>Employee Assistance Program (EAP)</li>

</ul>

<p><strong>The salary for this role is $80,000–$130,000, depending on experience.&nbsp; This role may also be eligible for a performance bonus.</strong></p>