Growth Lead – Core Photos

<h2><strong>We help millions of people create homes they love</strong></h2>

<p>In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.</p>

<p>Today, we have multiple product lines with millions of customers, including Mixtiles, Mixtiles Art, Easyplant, and Around. And we're shipping new products every year.</p>

<p>We love what we do, and we love people who love what they do. If you're that kind of person, read on.</p>

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<p><strong>Small team = a lot of impact</strong></p>

<p>We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter</p>

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<p><strong>Products people love</strong></p>

<p>Working on products you &amp; your family personally use creates a feeling of connection, fun, and spreads good karma</p>

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<p><strong>Our secret formula = make it easy to use</strong></p>

<p>It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it</p>

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<p><strong>Solve hard, real world problems</strong></p>

<p>Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR &amp; robotics</p>

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<p><strong>A real business, built to last</strong></p>

<p>We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable</p>

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<h2><strong>The Company</strong></h2>

<p>Mixtiles is a <strong>$300M profitable brand</strong> reinventing how homes feel.<br>Wall photos. Self-watering plants. Smart lighting.<br>Loved by millions. Growing fast. Built lean.</p>

<p>We’ve just rebuilt our app with AI at its core, unlocking a level of value <strong>no competitor offers</strong> today.<br>Now we’re ready to grow it. That’s where you come in.</p>

<h2><strong>The Role</strong></h2>

<p>We’re looking for a <strong>Senior Acquisition Lead</strong> to own growth for our flagship app.<br>This is a rare opportunity: the product is proven, the tech is fresh, and the path is wide open.</p>

<p>You’ll lead user acquisition from scratch.<br>Build campaigns. Test channels. Find what works. Kill what doesn’t.<br>You’ll work closely with our creative lead to tell the right story, to the right audience, in the right way.<br>And you’ll move fast - launching, learning, and scaling what sticks.</p>

<p>This isn’t a supporting role.<br>You’ll be the one driving the numbers.<br>The one uncovering insights.<br>The one who brings this product to millions.</p>

<h2><strong>What You’ll Do</strong></h2>

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<li>Own all paid acquisition for the Photos app - from strategy to execution</li>

<li>Scale fast: creative, targeting, channels, budget allocation</li>

<li>Work with our in-house creative lead to craft thumb-stopping performance ads</li>

<li>Make the most of every install - optimize for revenue, not just CPI</li>

<li>Leverage <strong>Appsflyer, Web2App, and product analytics</strong> to guide decisions</li>

<li>Report clearly, act quickly, and lead growth with confidence</li>

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<h2><strong>What We’re Looking For</strong></h2>

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<li>0 -&gt; 1 growth experience, especially in mobile apps</li>

<li>Deep knowledge of UA strategy, execution, and scaling</li>

<li>Strong campaign and budget management skills</li>

<li>Proven ability to work with creatives to make ads that work</li>

<li>Fluent in attribution, mobile analytics, and performance metrics</li>

<li>Fast, curious, sharp. You don’t wait - you go.</li>

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<p>This is not a channel manager role.<br>This is <strong>your app to grow</strong>, your bets to make, your success to lead.</p>

<p><strong>Ready to build the next big thing in consumer AI? Let’s talk.</strong></p>