Digital Team Lead

<p>To develop, coordinate, and collaborate a cross-functional offshore team in executing a multi-channel, end-to-end social media strategy for all of Certitreks business units. Coach and train an offshore team to adapt to a new cross-functional strategy to support all of Certitrek business unit companies. This is a new digitally focused team consisting of Social, SEO, analytics, and marketing automation.</p><p><strong>Responsibilities:</strong></p><ul><li>Coordinate with Marketing Managers and Copywriters to create social media content calendar using LinkedIn, Facebook, and Twitter that reflects individual BU’s content strategy, brand, and values.</li><li>Support Marketing Manages with development and coordination of content creation, campaigns and social posting to drive response.</li><li>Identify fruitful sources for social media content to create promotional, value-added/educational, and industry-focused posts to drive engagement.</li><li>Establish and cultivate relationships with BU’s SMEs and industry leaders to source content and promote to their respective followings.</li><li>Develop, train, and coach India support team to manage level 1/2 tasks for social media, and to increase engagement with BU’s audience.</li><li>Create metrics and KPI’s dashboard for on and offshore team to report on monthly social media metrics. Create recommendations for improvement based on metrics.</li><li>Establish pipeline for regular content creation involving SMEs, BU’s Copywriters, industry thought leaders and more.</li><li>Support Copywriters in creating SEO-driven blog posts, white papers, and articles to share and bolster our social sharing credibility and trust.</li><li>Leverage existing content, refresh and repurpose to improve distribution frequency. &nbsp;</li><li>Perform regular audits on BU’s digital marketing strategy, determine areas for improvement, and implement revised tactics.</li><li>Foster sense of community on all BU’s social media channels.</li></ul>

<p></p><ul><li>3-5 years of experience with developing social media strategies, coordinating with writers, designers, SMEs, and industry leaders.</li><li>2-3 experience with managing, training, and/or coaching onshore and/or offshore teams.</li><li>Updated knowledge of social media and content marketing trends.</li><li>Proven track record of building a community for a company on social media platforms.</li><li>Ability to collaborate with various internal and external teams, and industry leaders to help drive brands on social platforms.</li><li>Ability to analyze social media metrics and make data-driven decisions.</li><li>Ability to leverage social tools and marketing automation solutions to drive efficiency, consistency</li><li>Strong skills in planning, time management, coordinating schedules to deliver consistent messaging for BU’s across multiple social platforms.</li><li>Strong skills in organization and attention to detail.</li><li>Strong skills in customer service when interacting with NLPA members and industry leaders on social media.</li><li>Strong skills in interviewing SMEs and other industry leaders.</li></ul><p></p>