Digital Content Strategist

<p>Digital Content Specialist</p>

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<p>Summary</p>

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<p>JNH Lifestyles is a leading sauna manufacturer with over 30 years of experience promoting&nbsp;joyful, natural, and healthy living. Known for our commitment to stellar customer service and innovation, we design wellness products that bring spa-quality experiences into our customers’ homes.</p>

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<p>We are currently seeking a creative and experienced Digital Content Strategist to help grow and manage our digital presence. This full-time, in-office role in Irvine, California, is ideal for someone who is passionate about storytelling, skilled in multimedia content creation, and driven by data-backed strategy. You’ll play a key role in shaping our online brand, engaging our community, and supporting continued growth across web, email, and social platforms.</p>

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<p>Responsibilities</p>

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<ul>

<li>Strategically plan, develop, and implement comprehensive digital content strategies and campaigns, including promotions, email marketing, social media initiatives, and special events—all aligned with broader marketing and business goals.</li>

<li>Create and lead the production of original, high-quality digital content—including video, images, infographics, and copy—demonstrating creativity, originality, and aesthetic judgment in a recognized artistic discipline.</li>

<li>Exercise significant independent judgment in defining content scope, messaging, format, and distribution strategy, ensuring alignment with brand standards and measurable business objectives.</li>

<li>Analyze and interpret content performance metrics (e.g. traffic, engagement, conversions, ROI), and independently recommend and implement data-driven optimizations.</li>

<li>Continuously research emerging digital trends, tools, and platform features, making proactive recommendations and implementing innovations to keep content strategies current and effective.</li>

<li>Serve as the primary liaison for internal stakeholders across design, development, and sales teams, ensuring brand and messaging consistency throughout all digital channels.</li>

<li>Design and implement SEO strategies across digital content to improve organic search visibility and inbound performance—applying specialized knowledge and decision-making authority.</li>

<li>Independently manage the company’s digital presence, including website content, social media platforms, daily publishing, audience engagement, and brand voice—ensuring platform optimization, consistency, and crisis response where needed.</li>

<li>Respond to customer reviews and feedback across platforms, using professional discretion to protect and enhance brand reputation and community trust.</li>

<li>Lead or significantly contribute to cross-functional projects, including product launches, media production, and marketing campaigns—exercising high-level discretion and project ownership from start to finish.</li>

</ul>

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<p>Qualifications</p>

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<ul>

<li>Bachelor’s degree in Marketing, Communications, Digital Media, or a closely related field.</li>

<li>5+ years of proven experience in digital content creation or marketing, with a strong track record of developing and executing strategic content initiatives that drive measurable results.</li>

<li>Demonstrated ability to exercise discretion and independent judgment in content strategy, campaign planning, and performance optimization.</li>

<li>Expert-level skills in digital content creation, including copywriting, visual design (graphic design, video production/editing), and multi-platform publishing.</li>

<li>Strong working knowledge of digital marketing analytics, SEO best practices, social media management tools, and email marketing platforms.</li>

<li>Exceptional communication, collaboration, and interpersonal skills, with the ability to influence and coordinate across teams and leadership levels.</li>

<li>Creative, innovative, and brand-savvy, with a passion for storytelling, audience engagement, and continuous learning.</li>

</ul>

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<p>Benefits</p>

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<p>At JNH Lifestyles, we understand that benefits matter. As a valued member of the Team, you will have access to the following:</p>

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<ul>

<li>Medical, Dental, Vision and Voluntary Term Life Plans</li>

<li>Paid Vacation</li>

<li>Paid Sick Leave</li>

<li>Company Sponsored 401k Retirement Plan</li>

<li>Employee Discounts on Products<br></li>

</ul>

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<p><em>Must be authorized to work in the United States</em></p>

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<p>We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</p>

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