Digital Trade Marketing Executive

<ul><li>Develop and implement digital trade marketing plans aligned with commercial and category growth targets, translating strategies into impactful campaigns that drive distribution, rate of sale and penetration</li><li>Deliver and optimise customer lifecycle marketing across the UK &amp; Ireland, including lead generation, CRM journeys, marketing automation and multi-channel campaigns (email, SMS, WhatsApp) to drive engagement, conversion and retention</li><li>Drive Aviko’s brand visibility and conversion across wholesaler digital touchpoints, optimising use of retailer portals, e-commerce platforms and CMS to influence purchase decisions at the point of choice</li><li>Lead trade marketing with key customers, strengthening Aviko’s branded presence across their digital channels to increase end user awareness and new business conversion</li><li>Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK &amp; Ireland market</li><li>Lead Search Everywhere Optimisation (SEO, GEO, SGE &amp; AEO) and support Google Ads campaigns, including setup, optimisation, reporting and performance improvement</li><li>Monitor, analyse and report on digital KPIs, translating insights into clear actions, opportunities and next steps</li><li>Support integrated digital campaigns aligned with broader brand and commercial priorities, working closely with internal stakeholders and external partners to maximise execution and visibility</li><li>Identify and leverage opportunities in AI and automation to improve efficiency, speed of execution and marketing personalisation.</li></ul>

<ul><li>Experience in a digital trade marketing role within an FMCG environment, with hands-on delivery across channels such as website content, SEO, email, paid search, and campaign reporting.</li><li>Strong understanding of digital marketing fundamentals, including customer journeys, content performance and lead generation</li><li>Working knowledge of SEO, technical website best practices and key digital platforms such as GA4, Google Tag Manager and Google Ads</li><li>Experience working closely with customers, understanding their business needs and translating these into effective trade marketing solutions that drive category growth</li><li>Strong project and stakeholder management skills, with the ability to manage multiple priorities effectively</li><li>Strong copywriting and content editing skills for digital channels</li><li>Confident in using insights and performance data to recommend improvements and optimise results.</li><li>Excellent organisational skills and attention to detail</li><li>A proactive, test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.</li></ul>