Regional Marketing Manager - Mongolian speaker

<h3>Responsibilities</h3>

<ul>

<li>Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts</li>

<li>Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment&nbsp;</li>

<li>Develop quarterly marketing plans for locally relevant strategies for Mongolia and its client community</li>

<li>Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results</li>

<li>Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities</li>

<li>Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns</li>

</ul>

<h3>Requirements</h3>

<ul>

<li>4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry</li>

<li>Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia</li>

<li>Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM</li>

<li>Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI</li>

<li>Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends</li>

<li>Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track</li>

<li>Native Mongolian and fluent in business English for daily communication with the cross-regional teams</li>

<li>&nbsp;</li>

</ul>

<h3>Will be a plus</h3>

<ul>

<li>Strong background in sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts and local partners</li>

<li>Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection</li>

<li>Knowledge of financial advertising compliance in Mongolia</li>

<li>Familiarity with AI and automation tools to support content and campaign production</li>

</ul>

<h3>We offer</h3>

<ul>

<li>Working for a dynamically growing company</li>

<li>15 paid vacation days per year</li>

<li>10 paid sick leave days per year</li>

<li>10 days for floating public holidays</li>

<li>Medical budget</li>

<li>Opportunity to work remotely</li>

<li>Professional education budget</li>

<li>Language learning budget</li>

<li>Wellness budget (gym membership, sports gear and related expenses)</li>

</ul>