Associate Manager, Brand Marketing, Being Frenshe

<p><strong>#MaesaMagic</strong><strong> </strong> &nbsp;</p>

<p>The next gen beauty company,&nbsp;Maesa&nbsp;is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking&nbsp;new ideas&nbsp;and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new,&nbsp;better&nbsp;and&nbsp;different products&nbsp;with&nbsp;an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight,&nbsp;Fine'ry, Being&nbsp;Frenshe,&nbsp;MIX:BAR&nbsp;and Niches &amp; Nooks among other brands. For more information, visit&nbsp;<a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4399212-1&amp;h=2116069757&amp;u=http%3A%2F%2Fwww.maesa.com%2F&amp;a=www.maesa.com" rel="noopener noreferrer">www.maesa.com</a>.&nbsp;</p>

<p><strong>About the Role</strong>&nbsp;&nbsp;</p>

<p>We are seeking a passionate and driven <strong>Associate Brand Marketing Manager</strong> to join our team and support the next stage of growth for <em>Being Frenshe</em>. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives. &nbsp;</p>

<p>As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You’ll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking.&nbsp;&nbsp;</p>

<p>In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints. &nbsp;</p>

<p>Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact.&nbsp;&nbsp;</p>

<p>This role is based in our Manhattan office and requires on-site presence <strong>3 days per week</strong>.&nbsp;&nbsp;</p>

<p><strong>Key Responsibilities</strong> &nbsp;&nbsp;</p>

<ul>

<li><strong>Brand Plans Execution</strong> – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.  &nbsp;&nbsp;</li>

<li><strong>Campaign Management</strong> – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.   &nbsp;&nbsp;</li>

<li><strong>Retail &amp; E-Commerce Marketing</strong> – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings &amp; reviews to drive sales and visibility. &nbsp;&nbsp;</li>

<li><strong>Commercial readiness - </strong>Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.&nbsp;</li>

<li><strong>Creative Development </strong>– In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.&nbsp;&nbsp;</li>

<li><strong>Influencer &amp; Social Media</strong> – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams&nbsp;&nbsp;</li>

<li><strong>Supporting Consumer &amp; Community Engagement </strong>– Drive brand love and product education through our consumer &amp; social communities via events and customer service.&nbsp;&nbsp;</li>

<li><strong>Market &amp; Trend Analysis </strong>– Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.  &nbsp;&nbsp;</li>

<li><strong>Performance Tracking</strong> – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.   &nbsp;&nbsp;</li>

<li><strong>Brand + Product Management </strong>– Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.&nbsp;</li>

</ul>

<p><strong>Qualifications &amp; Requirements</strong> &nbsp;&nbsp;</p>

<ul>

<li>Bachelor’s Degree in related field of study   &nbsp;&nbsp;</li>

<li>2-3 years of brand marketing/brand management experience; CPG experience preferred.  &nbsp;&nbsp;</li>

<li>Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.  &nbsp;&nbsp;</li>

<li>Excellent communication and collaboration skills to work across teams. &nbsp;&nbsp;</li>

<li>Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities. &nbsp;&nbsp;</li>

<li>Skilled in creating marketing collateral &amp; presentations  &nbsp;&nbsp;</li>

<li>Strong proficiency in Microsoft Office: Power Point, Excel, Word &nbsp;&nbsp;</li>

<li>Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.  &nbsp;&nbsp;</li>

<li>Social media savvy, knowledge of beauty and category trends on TikTok  &nbsp;&nbsp;</li>

<li>Flexibility and willingness to take on additional responsibilities when needed.  &nbsp;&nbsp;</li>

</ul>

<p><strong>What We Offer </strong>   &nbsp;&nbsp;</p>

<p>$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.    &nbsp;</p>

<p>Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees &nbsp;&nbsp;</p>

<p><strong>Our Commitment to You </strong>   &nbsp;&nbsp;</p>

<p>At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. </p>