Senior Marketing Campaigns Director

<p>At Lightspeed Systems, we protect students and empower schools. We give district leaders the visibility and control they need to keep learning safe, secure, and effective—and we need a <strong>Senior Marketing Campaign Director</strong> who can turn bold ideas into measurable pipeline.&nbsp;</p>

<p>This is not a “set it and forget it” marketing role. You’ll own high-impact, multichannel campaigns that grab attention, get responses, and drive results you can see in the MQL count and the sales forecast.&nbsp;</p>

<p>You’ll be part strategist, part creative, part project quarterback, part tactical executioner—and 100% focused on moving the needle.&nbsp;</p>

<p><em>NOTE: This position requires several days onsite each week at our Austin, Texas headquarters. Sponsorship is not available for this position.</em></p>

<p><strong>WHAT YOU'LL DO</strong></p>

<ul>

<li><strong>Build and run multichannel campaigns</strong> that break through the noise—email, ads, social, webinars, nurture sequences, and more.</li>

<li><strong>Keep prospects engaged&nbsp;</strong>with always-on nurture programs and jump on opportunities with timely offers and communications that hit while the iron’s hot.</li>

<li><strong>Create standout webinars</strong>: Concept, promote, and orchestrate virtual events people actually want to attend—and that keep Lightspeed top of mind long after the session ends.</li>

<li><strong>Lead BDRs&nbsp;</strong>to follow up on warm leads and identify new prospects with smart, meaningful outbound</li>

<li><strong>Collaborate to win</strong>: Partner with product marketing to nail campaign messaging and positioning. Partner with sales to create campaigns that drive results.</li>

<li><strong>Write with impact</strong>: Craft campaign copy and email sequences that get opened, clicked, and acted on—balancing substance with style.</li>

<li><strong>Leverage AI for results</strong>: Use AI tools to surface insights, spot opportunities, and refine campaigns for maximum performance.</li>

<li><strong>Execute flawlessly</strong>: Manage multiple campaigns at once, ensuring they launch on time, meet quality standards, and deliver measurable KPIs.</li>

<li><strong>Test, learn, repeat</strong>: Stay on top of performance data and emerging trends. Double down on what works, kill what doesn’t, and share learnings with the team.&nbsp;</li>

</ul>

<p><strong>WHAT YOU BRING</strong>&nbsp;</p>

<ul>

<li>Experience in demand generation or campaign management</li>

<li>Proven ability to plan and execute campaigns that deliver results across the full funnel.</li>

<li>Experience creating nurture streams that keep prospects engaged until they’re ready to buy.</li>

<li>Strong collaboration skills—you can align marketing, sales, and product teams around a shared goal.</li>

<li>Deep understanding of the buyer’s journey and how to influence it.</li>

<li>Exceptional copywriting skills with a knack for cutting through the noise—particularly when it comes to email marketing.</li>

<li>Track record of building webinars </li></ul>